I was recently shopping at the grocery store and came across this new packaging for Tazo Tea. I am a big time tea fan and had always loved the traditional looking Indian Tazo Tea packaging design. I barely recognized the new packaging as Tazo. Although I like the modern look of the new packaging and the playful way they have used the ingredients I think they may have made too big a departure from their previous packaging. I am wondering if their customers may be reluctant to make the jump or worse yet may not be able to find their package when quickly scanning the shelf.